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Creative Grit & Entrepreneurial Spirit: Ian Millner on Leading with Purpose at Iris

Recorded live at Advertising Week Europe 2025 from 180 Studios in London, this episode of the AW360 Podcast features a wide-ranging and inspiring conversation with Ian Millner, Founder of Iris Worldwide.

Ian reflects on building one of the world’s most recognized creative agencies and what it’s like returning to lead in a completely transformed landscape. We explore why entrepreneurial thinking isn’t just for startups, how large brand teams can adopt a founder’s mindset, and what truly scalable collaboration looks like. Ian also shares lessons from his own podcast Entrepreneurs in the Wild, and the wildest adventure of all—rowing across the Mediterranean to raise money for charity.

This episode is a masterclass in creativity, resilience, and what it really takes to lead in a world that never stops changing.

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Cracking the Gen Alpha Code: Helenor Gilmour on What Brands Need to Know

Coming to you live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 Podcast features Helenor Gilmour, Director of Strategy at Beano Brain, in a dynamic conversation about the fast-rising influence of Gen Alpha.

Helenor shares what makes this generation tick—from their surprising sway over household purchases to their preference for micro-influencers over mega-celebs. We explore how top brands are successfully connecting with Gen Alpha, why traditional social media may not hold the same appeal, and what this all means for the future of marketing.

If you’re a brand, marketer, or strategist trying to stay ahead of the generational curve, this episode is your Gen Alpha playbook.

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TVOOH and the Rise of Communal Viewing: Robert Hicks on the Future of Out-of-Home Media

Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 Podcast features Robert Hicks, Founder of C-Screens, for a deep dive into the fast-emerging world of TV Out-of-Home (TVOOH).

Robert shares how C-Screens is redefining where and how premium content reaches audiences—across pubs, stadiums, and retail spaces—and why communal viewing experiences are becoming a powerful counterbalance to the fragmentation of digital and decline of linear TV. We explore why TVOOH is gaining traction in modern media plans, how brands are capitalizing on shared moments, and whether AI-generated content can truly rival human storytelling.

If you’re curious about the next frontier of brand engagement beyond the living room, this one’s for you.

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Unlocking the Power of Attention: A Conversation with Teads’ Anita Caras

Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 Podcast features a sharp and insightful conversation with Anita Caras, VP, Global Head of Insights at Teads. With over seven years of experience exploring the science of attention, Anita breaks down how our understanding of attention has evolved—and why it’s now one of marketing’s hottest topics.

We dig into the difference just a few seconds of attention can make, why viewability isn’t enough, and what creative strategies actually move the needle on brand lift and ROI. Plus, Anita shares her predictions for 2025 and what brands must do to make attention work harder across the board.

Whether you’re in media planning, measurement, or creative, this one’s packed with actionable insight.

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Beyond the Buzzwords: Harry Wright on Authentic Brand Connection

Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 Podcast features a conversation with Harry Wright, Strategy Director at Imagination.

We dig into what truly drives connection between brands and audiences in today’s purpose-driven landscape. Harry shares how brands can move beyond data points to uncover what people actually care about, why authentic storytelling matters more than ever, and what Millennials and Gen Z expect from the companies they support.

From avoiding the trap of performative marketing to forecasting the future of brand purpose, this is a must-listen for anyone looking to cut through the noise and create work that really resonates.

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AI, Bias & the Future of Creativity: A Conversation with Zoe Eagle

Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 Podcast features a powerful conversation with Zoe Eagle, CEO of Iris UK.

We dive into the promises and pitfalls of AI in marketing—especially how bias can creep into the tools we use and the stories we tell. Zoe shares sharp insights on how gender stereotypes risk being reinforced by tech, how agencies can lead with empathy and creativity in an increasingly automated world, and what real inclusion looks like in the age of AI.

Tune in for a thoughtful, timely look at the intersection of innovation, leadership, and equity in the ad world today.

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Building the Agency of Tomorrow: Purpose, People & Progress, Featuring Tanya Whitehouse

Tanya Whitehouse, CEO of elvis, shares how she’s helping build a purpose-driven agency that doesn’t just talk the talk—covering everything from earning B Corp status to leading with sustainability and inclusivity at the core. We dive into the state of gender equality in the ad industry, the evolving role of AI in creativity, and why pitching might need a serious rethink.

She also introduces Hypersocial—elvis’s new approach to helping brands stay fast, fresh, and authentic in a world where social never sleeps.

If you’re curious about the future of agency life, creative leadership, and what it takes to show up meaningfully in 2025, this one’s a must-listen.

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