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Live from AWNewYork: Addressing critical ad ops challenges with a Digital Advertising Operating System 

This episode is a must-listen for advertising executives and agency owners facing urgent operational challenges while growing their customer portfolio. Andy MacLeay (VP of Engagement and Channels at Fluency) and Rachel Bulla (VP of Growth at Fluency) outline how a digital advertising operating system can be an operational game-changer. Tune in to learn how automation helps you streamline workflows while reducing costs.

Fluency is the only digital advertising operating system engineered for organizations that run complex digital media portfolios. The first solution to combine purpose-built Robotic Process Automation for Advertising with integrated AI, Fluency addresses critical advertising operations challenges by streamlining resource-intensive tasks associated with digital advertising management, optimization, and content generation. The result is an easily scalable system that has helped category leading agencies and brands achieve transformational time savings, operational efficiency, and profitability. Fluency manages over $1.3b in annual ad spend and routinely ranks #1 for performance and client support on G2. For more information, please visit www.fluency.inc

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Data Demystified: How to Create a Data-Powered Advertising Strategy

In today’s competitive landscape, the ambition to be “data-driven” is a shared goal among advertisers. Yet, despite the abundance of data at their fingertips, many fail to harness its full potential. The question is, why? The answer lies in the operational bottlenecks and strategic tradeoffs that impede the scaling of data-powered advertising. These obstacles have traditionally constrained the ability to deploy data at scale effectively. However, the industry is now witnessing a transformative shift. Breakthrough advancements in audience targeting, coupled with sophisticated data-powered automation, are revolutionizing the way advertisers engage with their audiences.

In this episode of our 4-part series in partnership with Fluency, we delve into these pioneering strategies, offering you an in-depth exploration of how to leverage automation to unlock the true power of your data. By doing so, you can achieve unparalleled audience relevance, precision in targeting, and robust privacy measures, setting a new standard in data-driven advertising.

Guests:

  • Eric Mayhew, Co-Founder and President + Chief Product Officer at Fluency
  • Taren King, Senior Product Manager of Ad Technology at Intuit

Fluency is the only digital advertising operating system engineered for organizations that run complex digital media portfolios. The first solution to combine purpose-built Robotic Process Automation for Advertising with integrated AI, Fluency addresses critical advertising operations challenges by streamlining resource-intensive tasks associated with digital advertising management, optimization, and content generation. The result is an easily scalable system that has helped category leading agencies and brands achieve transformational time savings, operational efficiency, and profitability. Fluency manages over $1.3b in annual ad spend and routinely ranks #1 for performance and client support on G2. For more information, please visit www.fluency.inc

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Multilocation at Scale: How to Deploy Custom, Local Campaigns for Maximum Efficiency and Performance

Multilocation advertisers encounter significant operational challenges, particularly when it comes to deploying branded campaigns across various local markets. This task is compounded by the constant evolution of assets, the need for dynamic budgeting, and diverse campaign requirements. To navigate these complexities effectively, it is essential to adopt winning strategies that enhance both efficiency and performance.

This episode of our podcast series with Fluency delves into proven methodologies and best practices for optimizing your multilocation advertising portfolio, ensuring that your campaigns are not only streamlined but also achieve exceptional results across all locations.

Guests:

  • Andy MacLeay, Vice President of Engagement and Channels at Fluency
  • Rachel Bulla, Associate Vice President of Growth at Fluency
  • Cassie Allinger, Senior Director of Growth Marketing at Wedgewood Weddings & Events

Fluency is the only digital advertising operating system engineered for organizations that run complex digital media portfolios. The first solution to combine purpose-built Robotic Process Automation for Advertising with integrated AI, Fluency addresses critical advertising operations challenges by streamlining resource-intensive tasks associated with digital advertising management, optimization, and content generation. The result is an easily scalable system that has helped category leading agencies and brands achieve transformational time savings, operational efficiency, and profitability. Fluency manages over $1.3b in annual ad spend and routinely ranks #1 for performance and client support on G2. For more information, please visit www.fluency.inc

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How to Scale a Multichannel Strategy: The Emerging Channels You Need to Know, and How to Operationalize Them

The advertising channel landscape is becoming increasingly complex, driven by advancements in programmatic media and the emergence of retail and financial media networks. In this second episode of our 4-part miniseries in partnership with Fluency, we delve into the critical components of a successful media mix, exploring strategies for leveraging automation to streamline operational complexities inherent in each channel.

Additionally, you will gain insights into how a leading automotive advertiser effectively launches and tests new channels, such as Amazon Sponsored Display, on a large scale. This discussion aims to equip you with the knowledge to navigate and excel in the evolving advertising ecosystem.

Guests in this episode: Andy MacLeay, Vice President of Engagement and Channels at Fluency, and Ben Gilbert, Sr. Dir, Advertising Innovation at Dealer.com, a Cox Automotive brand.

Fluency is the only digital advertising operating system engineered for organizations that run complex digital media portfolios. The first solution to combine purpose-built Robotic Process Automation for Advertising with integrated AI, Fluency addresses critical advertising operations challenges by streamlining resource-intensive tasks associated with digital advertising management, optimization, and content generation. The result is an easily scalable system that has helped category leading agencies and brands achieve transformational time savings, operational efficiency, and profitability. Fluency manages over $1.3b in annual ad spend and routinely ranks #1 for performance and client support on G2. For more information, please visit www.fluency.inc

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AI and Automation in Advertising: Separating Fact From Fiction

AI and automation are two of the most significant buzzwords in the realm of ad tech. In this special episode of AW360 – part 1 of a 4-episode miniseries in partnership with Fluency– we will delve into the current state of these transformative technologies and their future trajectories. By gaining a thorough understanding of their development and potential, you will be equipped to make informed strategic decisions and investments. This knowledge will empower you to effectively shape and optimize your revenue technology stack, ensuring you stay ahead in a rapidly evolving industry.

To kick off this podcast mini-series, we speak with Eric Mayhew, Co-Founder and President, as well as Chief Product Officer at Fluency.

Fluency is the only digital advertising operating system engineered for organizations that run complex digital media portfolios. The first solution to combine purpose-built Robotic Process Automation for Advertising with integrated AI, Fluency addresses critical advertising operations challenges by streamlining resource-intensive tasks associated with digital advertising management, optimization, and content generation. The result is an easily scalable system that has helped category leading agencies and brands achieve transformational time savings, operational efficiency, and profitability. Fluency manages over $1.3b in annual ad spend and routinely ranks #1 for performance and client support on G2. For more information, please visit www.fluency.inc

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Fluency Presents…Accelerating AdOps: Tech-Enabling Your Teams to Deliver More Results at Less Cost

In this 4-part miniseries presented as part of Advertising Week’s long-running AW360 podcast, we’ll explore the many unique challenges today’s marketers face and how they go about tackling them.

In each episode, we’ll speak with experts about topics such as multi-location, multichannel, demand gen, maintaining efficiency and performance, and of course, utilizing modern tools like automation to reduce the layers of complexity traditionally associated with our industry.

Accelerating AdOps kicks off next week, right here on the AW360 podcast. Please consider subscribing if you haven’t done so already.

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