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How to Scale a Multichannel Strategy: The Emerging Channels You Need to Know, and How to Operationalize Them

The advertising channel landscape is becoming increasingly complex, driven by advancements in programmatic media and the emergence of retail and financial media networks. In this second episode of our 4-part miniseries in partnership with Fluency, we delve into the critical components of a successful media mix, exploring strategies for leveraging automation to streamline operational complexities inherent in each channel.

Additionally, you will gain insights into how a leading automotive advertiser effectively launches and tests new channels, such as Amazon Sponsored Display, on a large scale. This discussion aims to equip you with the knowledge to navigate and excel in the evolving advertising ecosystem.

Guests in this episode: Andy MacLeay, Vice President of Engagement and Channels at Fluency, and Ben Gilbert, Sr. Dir, Advertising Innovation at Dealer.com, a Cox Automotive brand.

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AI and Automation in Advertising: Separating Fact From Fiction

AI and automation are two of the most significant buzzwords in the realm of ad tech. In this special episode of AW360 – part 1 of a 4-episode miniseries in partnership with Fluency– we will delve into the current state of these transformative technologies and their future trajectories. By gaining a thorough understanding of their development and potential, you will be equipped to make informed strategic decisions and investments. This knowledge will empower you to effectively shape and optimize your revenue technology stack, ensuring you stay ahead in a rapidly evolving industry.

To kick off this podcast mini-series, we speak with Eric Mayhew, Co-Founder and President, as well as Chief Product Officer at Fluency.

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Fluency Presents…Accelerating AdOps: Tech-Enabling Your Teams to Deliver More Results at Less Cost

In this 4-part miniseries presented as part of Advertising Week’s long-running AW360 podcast, we’ll explore the many unique challenges today’s marketers face and how they go about tackling them.

In each episode, we’ll speak with experts about topics such as multi-location, multichannel, demand gen, maintaining efficiency and performance, and of course, utilizing modern tools like automation to reduce the layers of complexity traditionally associated with our industry.

Accelerating AdOps kicks off next week, right here on the AW360 podcast. Please consider subscribing if you haven’t done so already.

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