Today’s episode of the AW360 Podcast features Melissa Bouma, CEO of Content Marketing Agency Manifest. Melissa discusses the efficiency of content marketing in a recession, how it can be a solution for those concerned about new data privacy laws, and how a content-first approach is beating traditional agencies in pitches.
Podcast: Play in new window | Download
Subscribe: RSS
On this episode of AW360 I speak with Jacques van Niekerk, Chief Executive Officer of Edisen. Jacques discusses the convergence of Artificial intelligence, streaming entertainment, gaming and premium storytelling – answering all of my questions about the content revolution.
Podcast: Play in new window | Download
Subscribe: RSS
On this episode of AW360 I speak with Eric Lent, CMO of Prezzee, a digital gift card platform. Eric discusses how Prezzee is driving customer loyalty during a pending recession, as well as how Prezzee supports their own employees through a cost of living crisis.
Podcast: Play in new window | Download
Subscribe: RSS
On today’s episode I speak with Jim Scott, CEO of MONO, a Minneapolis based creative agency. Jim and I discuss everything from consumer privacy to working in the field during a pandemic to the coastal bias a Midwest agency faces, even in a digital world where physical borders are more or less irrelevant.
Podcast: Play in new window | Download
Subscribe: RSS
On today’s episode of AW360 I speak with Jeremy Yates, Director of Strategic Partnerships at Happy Finish. Jeremy and I get into everything from video marketing content to AI to emerging technologies, all in a brief but very enlightening 20 minutes.
Podcast: Play in new window | Download
Subscribe: RSS
On this episode of AW360 we speak with PJ Pereira, Co-Founder & Creative Chairman, Pereira O’Dell. Right now is a critical time for marketers to go involved with artificial intelligence. PJ’s perspective is that the best way to learn about AI is to simply start playing with it – and he makes a compelling case to start doing just that right now.
Podcast: Play in new window | Download
Subscribe: RSS
On todays’ episode of AW360 we speak with Stefen Rollnick, Head of the Misinformation Cell at Lynn, a UK-based communications agency. Stefan discusses the impact misinformation can have on brands, the state of misinformation in general, and walks me through ways he works with brands to navigate the minefield of misinformation on the Internet.
Podcast: Play in new window | Download
Subscribe: RSS
Over the past 10 years the value within the business landscape has changed significantly – and profoundly. In these increasingly turbulent times people are looking for safe havens and security in the brands they buy and interact with. Enter a super league of businesses. These brands understand the role of brand as a form of leadership and have gone all in on trust to demonstrate that they can support customers’ emerging needs and can respond to their changing priorities and expectations. In this episode of AW360 I speak with Emma Ellis, UK Managing Director at Interbrand and Simon Morris, VP of International Marketing at Adobe about what the future holds as brands increasingly take on leadership roles within society.
Podcast: Play in new window | Download
Subscribe: RSS
On todays’ episode of AW360 I speak with Adam Gelles and Rich Sobel, co-founders of The Clean Room Consortium. The Clean Room Consortium supports the media and marketing industries by highlighting and encouraging privacy-safe excellence in the management and use of customer data. Rich and Adam help define why data Clean Rooms are essential for our industry moving forward and highlight the work they’re doing with their partners.
Podcast: Play in new window | Download
Subscribe: RSS
On this episode of AW360 we speak with Jay Prasad, CEO of Relo Metrics, the leading sports sponsorship intelligence platform. Jay discusses his background, how sports media and has evolved over the past few years, and the need for greater innovation in sport sponsorship measurement.
Podcast: Play in new window | Download
Subscribe: RSS
