The advertising channel landscape is becoming increasingly complex, driven by advancements in programmatic media and the emergence of retail and financial media networks. In this second episode of our 4-part miniseries in partnership with Fluency, we delve into the critical components of a successful media mix, exploring strategies for leveraging automation to streamline operational complexities inherent in each channel.
Additionally, you will gain insights into how a leading automotive advertiser effectively launches and tests new channels, such as Amazon Sponsored Display, on a large scale. This discussion aims to equip you with the knowledge to navigate and excel in the evolving advertising ecosystem.
Guests in this episode: Andy MacLeay, Vice President of Engagement and Channels at Fluency, and Ben Gilbert, Sr. Dir, Advertising Innovation at Dealer.com, a Cox Automotive brand.
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