AW360

A special episode with Facebook

Adapting to the evolving ads ecosystem with Creative that brings people into focus.

As we know by now, the digital ads ecosystem is going through significant changes, driven by the topic of consumer privacy. These changes are having major implications on the visibility of a lot of customer activity, reducing advertisers’ ability to deliver personalized messaging for performance campaigns. How can advertisers navigate an ever-changing ads ecosystem with decreased visibility, while respecting people’s privacy choices? It may seem surprising, but Creative is one of the greatest tools an advertiser has in navigating the evolving ads ecosystem. Learn how people first creative can help you thrive in any iteration of the digital ads ecosystem.

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In this episode we speak with Karl Dawson, Vice President of Audience Research at Tubi. Karl discusses what’s new with Tubi, get some insight into Tubi’s measurement and privacy practices, and take a look at the year to come in connected television through the Tubi lens.

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Today’s guests are Julian Jacobs and David Anderson, co-heads of UTA Marketing. UTA of course is United Talent Agency, the 30 year old talent agency that represents the who’s who in film, music, video games, the arts, and much more.UTA Marketing is the corporate advisory and brand marketing division who works with leading global brands across industries including Delta Air Lines, General Motors, Google, LinkedIn, among many others. Julian and David give an extremely compelling glimpse into the advantages a dedicated marketing division bring to their clients.

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In this episode of AW360 we’re pleased to feature Neil Sweeney, Founder and CEO of Reklaim (formerly Killi). Neil discusses Reklaim’s unique approach to the modern data privacy dilemma – an approach that rewards consumers for the data they elect to share with marketers.

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Our guest this week is Britt Fero, principal and founder at PB&, a female owned Seattle-based agency that describes themselves as fiercely independent. Britt discusses the meaning and importance of authenticity and purpose, as well as how her agency’s agility was able to help them weather the COVID storm.

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On this episode the AW360 podcast, we speak with Mark Ralphs and Taru Mäkinen of Good Rebels, a digital agency with a keen focus on digital well-being. We discuss what it means to be digitally well, and what consumers can expect from brands looking to join the well-being revolution.

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An industry veteran with experience ranging from Mattel to Craftsy, as well as many other stops along the way, Catherine Balsam-Schwaber’s latest venture is Kindra, a newly formed startup brand focused on educating and relieving the symptoms of menopause. Catherine discusses both the history of marketing to women, as well as the need for brands like Kindra in the modern, largely women-driven consumer marketplace.

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This week we’re pleased to welcome both Gowthaman “G-Man” Ragothaman, CEO of Aqilliz and David Moore, CEO of BritePool to discuss how they’re working together to help the industry look beyond the death of the cookie.

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