AW360

On this episode we speak with Anna Abdelnoor, CEO and Founder of isla, the independent industry body driving the events sector transition to a sustainable future. Anna and I discuss how marketing campaigns and events contribute to climate change, how big brands can be held accountable for their climate promises and the importance of calling people in, not calling people out when it comes to making the industry more sustainable.

Host note: My apologies for the sound quality on this one.

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In this episode, we speak with Sam Shaw, Strategy Director at Behavioral Insights Agency Canvas8. Sam discusses and demystifies the insights industry, and talks about why behavior and culture, not personal data, are the next big thing in marketing.

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On this episode of the AW360 Podcast we speak with Michael Richards, Chief Growth Officer and alan. Agency. Michael discusses provoking the truth for B2B marketers, what B2B marketing could learn from the world of B2C, and why dull and tired B2B needs to evolve.

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On this episode of the AW360 podcast I speak David Anderson and Julian Jacobs, Partners and Co-Heads of Entertainment and Culture Marketing at UTA. It was almost exactly one year ago that I last spoke with David and Julian, on the eve of Advertising Week New York, and it was great to have them back on to discuss what’s new in their fascinating corner of the industry, including, how an ad-supported Netflix impacts the broader industry, the creator economy, and how web3 and the metaverse play a role in the globalization of entertainment.

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On this edition of AW360 we speak with Misha Chernyshev, Global Brand Director at inDrive. inDrive is an up and coming ride share service that promises to disrupt the major players in the space – they already are in many regions – and Misha tells us about their unique proposition.

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On this episode of AW360we speak with Tom Hyde, VP of Strategy at Movers and Shakers. Tom discusses all things social and community, including how authenticity is a boon for apps like BeReal, the prioritization of positivity, and why Anonymity and privacy is less about data and more about freedom of expression.

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On today’s episode of AW360 we speak with Brandon Rhoten, Chief Marketing Officer of GroundTruth. Brandon discusses brand visitation data during inflation, as well as several challenges marketers will be facing, and hopefully tackling, throughout 2023 and beyond.

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Today on the AW360 podcast we feature Ben Snutch, Chief Customer Officer at Go Inspire Group. Ben will discuss why an omnichannel marketing mix is the most advisable strategy for brands, personalization at scale, and the potential stumbling blocks and how to avoid them.

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Today’s episode of the AW360 Podcast features Melissa Bouma, CEO of Content Marketing Agency Manifest. Melissa discusses the efficiency of content marketing in a recession, how it can be a solution for those concerned about new data privacy laws, and how a content-first approach is beating traditional agencies in pitches.

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On this episode of AW360 I speak with Jacques van Niekerk, Chief Executive Officer of Edisen. Jacques discusses the convergence of Artificial intelligence, streaming entertainment, gaming and premium storytelling – answering all of my questions about the content revolution.

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