Author: Advertising Week

In this episode of the AW 360 Podcast, we sit down with Sean McDonald, Partner and Global Chief Strategy Officer at Rethink, a fiercely independent creative agency making waves in the industry. Sean dives into the key pillars of brand strategy for 2025, the art of staying memorable in a cluttered marketing landscape, and why challenging category conventions leads to breakthrough creativity.

We explore the delicate balance between data and creativity, how brands can earn consumer attention in an evolving digital world, and the importance of having a clear sense of identity amid ever-changing trends. Sean also shares Rethink’s unique agency structure, culture of innovation, and commitment to remaining independent—proving that creativity thrives when purpose, passion, and strategy align.

If you’re looking to sharpen your brand’s strategy, embrace disruptive thinking, and understand what it truly takes to stand out, this episode is a must-listen!

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On this episode of AW360 we speak with Helen Ma, Senior Director of Product, Head of Facebook Monetization at Meta. Helen discusses Meta’s incredible streak of innovations, the strength of Meta’s AI-powered ad tools and what they mean for marketers, and how Meta is investing in future technology innovations for advertisers.

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On this episode of AW360 we’re thrilled to welcome Jennifer Jasnoch, Head of Home Entertainment Marketing at Sony Electronics. Jennifer discusses the enduring magic of the Sony Electronics brand, their recent relaunch of the Bravia TV line, how they’re working with influencers in the social space, and much more.

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On this episode of AW360 we speak with Paul Brenner, SVP of Global Retail Media and Partnerships at Vibenomics and Dan Hight, Vice President of Advertising and Media Partnerships at Placer AI. Paul and Dan discuss the state of retail media, including the pressing need for standardization and continued concerns around combating waste, as well as providing their perspectives on in-store advertising fitting into broader omnichannel strategies for brands.

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On this episode of AW360 we speak with Dave Snyder, Parter and Head of Design at Siberia. Dave discusses the role of AI in design, how technology continues to play a role in creativity, and the importance real-life plays in inspiration. We hope you enjoy this episode.

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On this episode of AW360 we are joined by Matt Wasserlauf, CEO and Founder of Blockboard. Matt discusses how Blockboard’s focus on outcomes combats fraud and reduces waste, how their blockchain technology works, and his views on the opportunities for the marketing world in the coming years.

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On this episode of AW360 – recorded just after Advertising Week New York 2024 – we speak with Mark Grether, Senior Vice President and General Manager of PayPal Ads. Mark discusses PayPal Ads unique place within the larger advertising ecosystem, how advertisers can leverage PayPal through the entire customer journey, as well as why the time for PayPal to enter the Ads business is now. We hope you enjoy this episode.

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Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Toni Wallace, Partner & Head of Global Music Brand Partnerships at United Talent Agency

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Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Sam Mellor, VP, Commercial Marketing and Growth, BBC Studios.

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