On today’s episode we speak with Mark Fisher, President & CEO of OTT.X, not-for-profit trade association that has been supporting the home entertainment industry for over 30 years. Mark discusses the rise of Free Ad-Supported Television or FAST and why it’s a great channel for brands, as well as the X-fronts, their upcoming two-day event for media buyers in the space.
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On today’s episode I speak with Eric Mayhew, Co-Founder, President, and Chief Product Officer and Fluency. Eric and I discuss Fluency’s evolution, the integration of Muse, a ChatGPT enhanced tool now available in their platform, and the integration of Generative AI into marketing automation.
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On this episode I speak with Robert Blatchford, Co-President and Founder at Compadre. Robert discusses the origins of Compadre, the concept of AOR 2.0, and how partnerships, not projects just may be the future of how agencies engage with brands.
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On today’s episode I speak with Tanya Priyank, Vice President of International Growth and Better Media at ShowHeroes. Tanya discusses her the launch of ShowHeroes Better Media initiative, how the industry should be tackling our growing carbon footprint and how Better Media might evolve in the future.
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On this episode we speak with Deb Stambaugh, Chief Marketing Officer at Quantcast. Deb discusses the role data has in the advertising’s future, lean marketing in times of economic crisis, and some predictions for the year ahead.
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On this episode we speak with Anna Abdelnoor, CEO and Founder of isla, the independent industry body driving the events sector transition to a sustainable future. Anna and I discuss how marketing campaigns and events contribute to climate change, how big brands can be held accountable for their climate promises and the importance of calling people in, not calling people out when it comes to making the industry more sustainable.
Host note: My apologies for the sound quality on this one.
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In this episode, we speak with Sam Shaw, Strategy Director at Behavioral Insights Agency Canvas8. Sam discusses and demystifies the insights industry, and talks about why behavior and culture, not personal data, are the next big thing in marketing.
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On this episode of the AW360 Podcast we speak with Michael Richards, Chief Growth Officer and alan. Agency. Michael discusses provoking the truth for B2B marketers, what B2B marketing could learn from the world of B2C, and why dull and tired B2B needs to evolve.
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On this episode of the AW360 podcast I speak David Anderson and Julian Jacobs, Partners and Co-Heads of Entertainment and Culture Marketing at UTA. It was almost exactly one year ago that I last spoke with David and Julian, on the eve of Advertising Week New York, and it was great to have them back on to discuss what’s new in their fascinating corner of the industry, including, how an ad-supported Netflix impacts the broader industry, the creator economy, and how web3 and the metaverse play a role in the globalization of entertainment.
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On this edition of AW360 we speak with Misha Chernyshev, Global Brand Director at inDrive. inDrive is an up and coming ride share service that promises to disrupt the major players in the space – they already are in many regions – and Misha tells us about their unique proposition.
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