Alex Charkham, Chief Strategy Officer, Fuse

Today on the aw360 podcast, I speak with Alex Charkham, Chief Strategy Officer at global sports and entertainment marketing agency Fuse. Alex and I discuss the state of sports sponsorships, the dramatic and welcome rise in popularity of women’s sports, and the impact of recession and lockdowns on the industry.

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David Corns, VP of Marketing, Opendoor

On this episode of the AW360 Podcast I speak with David Corns, VP of Marketing at Opendoor. David discusses his perspective on where the real estate industry is today, how Opendoor has brought a revolutionary new solution to the real estate marketplace, and how technology continues to be used to augment our busy lives in positive ways. I hope you enjoy this episode as much as I did.

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Jeff Bander, Head of US, EyeSquare

Today on the AW360 Podcast we’re pleased to welcome Jeff Bander, Head of US at EyeSquare. EyeSquare provides research and intelligence for marketers to help inform and create more effective campaigns across platforms, with a particular focus on their proprietary eye-tracking and System 0 technologies.

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Michael Richards, Chief Growth Officer, alan. agency

On this episode of the AW360 Podcast we speak with Michael Richards, Chief Growth Officer and alan. Agency. Michael discusses provoking the truth for B2B marketers, what B2B marketing could learn from the world of B2C, and why dull and tired B2B needs to evolve.

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Sam Budd, CEO and Founder, Buddy Media

The pandemic has dramatically changed how we live, work and shop and as a result, people have developed new needs, preferences, and values. Sam Budd, CEO and Founder of Buddy Media, walks us through how live, in-person events have changed to fit those needs and how brands should be thinking about live events again both now and in the future. I hope you enjoy this episode.

Chapters:

  • 00:29 – 03:30 – Sam Budd, CEO and founder of Buddy Media, on how live events have changed since the pandemic
  • 03:31 – 05:35 – Is there a renewed interest in live events?
  • 05:36 – 07:16 – Why brands should care about live events
  • 07:17 – 11:55 – The launch of Match Masters
  • 11:55 – 15:32 – What is your view on the metaverse and its potential future?

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Allan Tinkler, Head of Platform Business Development, Quantcast

On today’s episode of the AW360 podcast we speak with Allan Tinkler, Head of Platform Business Development at Quantcast. Allan discusses the need for a better measurement model for advertisers, the many U-turns in the road to cookieless solutions, and the potential impact for independent publishing as some turn toward building their own walled gardens.

Chapters

  • 00:29 – 02:20 – The role of platform business development at Quantcast
  • 02:20 – 04:24 – Google’s decision to delay the removal of third party cookies
  • 04:26 – 08:08 – What are the solutions they are working on at Quantcast?
  • 08:08 – 11:06 – Why do we rely so heavily on cookies versus exploring new technologies?
  • 11:06 – 13:42 – The walled garden approach to publishing
  • 13:42 – 15:17 – How does a walled garden work?
  • 15:17 – 20:38 – Do you think Google will transition fully away from cookies?

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Seraj Bharwani, Chief Strategy Officer, AcuityAds

This week on the AW360 podcast we speak with Seraj Bharwani, Chief Strategy Officer at AcuityAds. Seraj and I discuss the challenges advertisers face in the CTV market, consolidation in the programmatic ecosystem, and the constraints put on media transparency within all of these walled gardens. I hope you enjoy this episode.

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