Author: Advertising Week

This week on the AW360 Podcast, our guest is John Donahue of programmatic consultancy Up and to the Right. John discusses his reputation as ‘auction ninja,’ Up and to the Right’s approach to innovation, and the next paradigm of where advertising lives.

Chapters

• 00:29 – 03:45 – Up and to the Right CEO John Donoghue on the value of programmatic media
• 03:46 – 05:54 – How John got to be known as the auction ninja
• 05:55 – 08:46 – The rise of auction-based advertising
• 08:47 – 12:30 – What is Up and to the Right’s approach to innovation?
• 12:30 – 15:38 – How much are they looking forward to the next paradigm of where advertising lives?
• 15:38 – 19:13 – Best way to work with agencies and brands

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This week on the AW360 Podcast, my guest is James Smith, Managing Director at The Kite Factory. James and I discuss his leadership journey, inclusivity, and purpose for clients and audiences alike, and the heart, art, and science of media planning and buying.

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We can’t navigate a bold new future alone. Hear from industry experts on how they’re approaching the ever-evolving marketing landscape, and why a focus on customer centricity and relationships continue to be at the core of every strategy. Gain insight into how they’re connecting with audiences through technological change, and what lessons that can teach us as we collectively step towards the metaverse.

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In this week’s episode we feature Joel Cox, Co-Founder, and Todd Porch, President, of Strategus – a leader in OTT and CTV advertising, optimization, targeting, reporting and analysis. Todd and Joel share their insights into the rapidly expanding marketplace while describing what makes the Strategus approach unique among an increasingly crowded playing field. I hope you enjoy this episode

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Our guest this week is Dragorad Knezi, co-founder and CEO of Eyezon. Eyezon is an  innovative platform in the ecommerce space that allows brands to interact with consumers online as if they were shopping in a physical store. We discuss Eyezon’s unique proposition to brands and how they turned the negatives of the pandemic into a business positive.

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This week, my guest is Jay Kulkarni, CEO of Theorem. Jay and I discuss how the business ecosystem is evolving, marketing’s flexible future, and the hidden benefits of the depreciation of the third-party cookie.

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This week we speak with Rosie O’Meara, Chief Revenue Officer at GroundTruth. Rosie discusses everything from vendor consolidation to the many challenges marketers have faced these past two years, as well as her advice to the larger industry to simply “follow the data.”

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In this episode, we speak with Jiri Bures and Nick Blenkarne of Imagination, an independent design company focused on immersive experiences. And what could be more immersive than the metaverse? Jiri and Nick describe how brands can get involved in the metaverse and shine a light on some of the more elusive components of our exciting web3 future.

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This week, we speak with Jason Manningham, CEO of Blockgraph. Blockgraph describes itself as a technology company that makes the future of data-driven TV advertising possible. Through their suite of software tools known as IDoS, you’ll learn how Blockgraph enables marketers to safely, swiftly, and effectively deploy data-driven TV in these privacy-conscious times.

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Michael Connolly, CEO of Sonobi, joins to discuss the career path from Blackhawk helicopter operator to CEO, Sonobi’s unique place in the industry and gives some insight into what might be coming down the road.

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