This week, my guest is Jay Kulkarni, CEO of Theorem. Jay and I discuss how the business ecosystem is evolving, marketing’s flexible future, and the hidden benefits of the depreciation of the third-party cookie.
Podcast: Play in new window | Download
Subscribe: RSS
This week we speak with Rosie O’Meara, Chief Revenue Officer at GroundTruth. Rosie discusses everything from vendor consolidation to the many challenges marketers have faced these past two years, as well as her advice to the larger industry to simply “follow the data.”
Podcast: Play in new window | Download
Subscribe: RSS
In this episode, we speak with Jiri Bures and Nick Blenkarne of Imagination, an independent design company focused on immersive experiences. And what could be more immersive than the metaverse? Jiri and Nick describe how brands can get involved in the metaverse and shine a light on some of the more elusive components of our exciting web3 future.
Podcast: Play in new window | Download
Subscribe: RSS
This week, we speak with Jason Manningham, CEO of Blockgraph. Blockgraph describes itself as a technology company that makes the future of data-driven TV advertising possible. Through their suite of software tools known as IDoS, you’ll learn how Blockgraph enables marketers to safely, swiftly, and effectively deploy data-driven TV in these privacy-conscious times.
Podcast: Play in new window | Download
Subscribe: RSS
Michael Connolly, CEO of Sonobi, joins to discuss the career path from Blackhawk helicopter operator to CEO, Sonobi’s unique place in the industry and gives some insight into what might be coming down the road.
Podcast: Play in new window | Download
Subscribe: RSS
On this episode of the AW360 podcast we’re speaking with Martin Johnston, Managing Director or Earth. Martin discusses how Earth works with their clients to tell their stories of purpose.
Podcast: Play in new window | Download
Subscribe: RSS
On this episode of the AW360 podcast we’re speaking with Field Garthwaite, Co-Founder and CEO of IRIS TV. IRIS TV is in the business of making television advertising, specifically connected television advertising better, more transparent, and effective for advertisers.
Podcast: Play in new window | Download
Subscribe: RSS
On this episode of the AW360 podcast we speak with Jenny Sagstrom, CEO and Founder of B2B creative agency Skona. Jenny and I discuss Skona’s distrinctly Swedish perspective on advertising and creative, the challenges posed by working during the pandemic, and how Skona works to help those in San Francisco area, challenged with hunger and homelessness during the holidays.
Podcast: Play in new window | Download
Subscribe: RSS
On this episode, Ben Scoggins, CEO of Organic, discusses his agency’s practice of human-centered thinking and tech-centered doing, why brands need to understand the importance of digital good, and how the pandemic accelerated our arrival to a more mindful space for ourselves and the well-being of our teams.
Podcast: Play in new window | Download
Subscribe: RSS
A special episode with Facebook
Adapting to the evolving ads ecosystem with Creative that brings people into focus.
As we know by now, the digital ads ecosystem is going through significant changes, driven by the topic of consumer privacy. These changes are having major implications on the visibility of a lot of customer activity, reducing advertisers’ ability to deliver personalized messaging for performance campaigns. How can advertisers navigate an ever-changing ads ecosystem with decreased visibility, while respecting people’s privacy choices? It may seem surprising, but Creative is one of the greatest tools an advertiser has in navigating the evolving ads ecosystem. Learn how people first creative can help you thrive in any iteration of the digital ads ecosystem.
Podcast: Play in new window | Download
Subscribe: RSS
