Not only is Patrick Comer the Founder and CEO of Lucid, the largest Research Technology firm on the globe, he’s the man that coined the term ResTech to begin with. Patrick sits down with AW360 to discuss the fascinating world of data research.
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Welcome to Season 5 of AW360, Advertising Week’s weekly podcast that explores the advertising, marketing, and technology industries and the people who make it all happen. In this episode we speak with Tara DeVeaux, Chief Marketing Officer, Wild Card Creative Group, Managing Director at 3AM. Wild Card and 3AM are multidisciplinary creative agencies that build worlds for some of the biggest brands around, and more recently they’ve shifted their focus to gaming.
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Jonathan discusses Activision Blizzards recent research report that identifies multiple gamer personas and makes the argument that whether you think so or not, you probably are a gamer and just don’t realize it.
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“Breaking Up with Blocklists” was a favorite among AW2020 panels. Mike Hemmings, Director of Customer Insights at Oracle Data Cloud joins to discuss why the industry needs to break up with blocklists, as well as what comes after their inevitable departure from our lives.
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Samba TV’s CEO and Co-Founder discusses the many measurable findings facing television and streaming advertisers in a very uncommon year for the industry.
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Jo Kinsella, President of TVSquared, discusses the findings in TVSquared’s annual TV Trends Report, how DTC brands are killing it amidst the pandemic, and what 2021 looks like for cross-platform advertisers.
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Tal Hayek is Co-Founder and CEO of Acuity, a leading technology company that provides marketers with a powerful and holistic solution for digital advertising across all ad formats and screens to amplify reach and share of attention throughout the customer journey. In our conversation, Tal discusses Acuity’s growth and innovation, as well as illumin, Acuity’s new advertising automation platform.
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Jason is an accomplished entrepreneur whose creative ventures span all areas of media, from film and TV to music, advertising, and the internet. He’s been a driving force as an agency founder, CEO, and award-winning commercial and film director. Prior to his role at VMLY&R, Jason founded NATIVE in 2010.
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With the November election right around the corner, there’s probably no better time to speak with a4 Media’s Jordan Lieberman than right now. Jordan discusses the enormous amounts of money being spent on political advertising, where it’s being spent, and a peek into the future.
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Recently acquired by Fox, Tubi is a very popular ad-supported VOD platform that has experienced rapid growth in recent months. Adam shares his insights into Tubi’s successes, their advantages in a crowded streaming marketplace, and a few of the reasons ad-supported content is successful with consumers.
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