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Fluency Presents…Accelerating AdOps: Tech-Enabling Your Teams to Deliver More Results at Less Cost

In this 4-part miniseries presented as part of Advertising Week’s long-running AW360 podcast, we’ll explore the many unique challenges today’s marketers face and how they go about tackling them.

In each episode, we’ll speak with experts about topics such as multi-location, multichannel, demand gen, maintaining efficiency and performance, and of course, utilizing modern tools like automation to reduce the layers of complexity traditionally associated with our industry.

Accelerating AdOps kicks off next week, right here on the AW360 podcast. Please consider subscribing if you haven’t done so already.

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Scott Tieman, Global Head of AdTech & MarTech at Star

In this episode, we sit down with Scott Tieman, Global Head of AdTech & MarTech at Star, to explore how generative AI is reshaping agency-brand relationships, transforming commercial models, and redefining value propositions in the creative industry.

How generative AI is reshaping agency-brand relationship: https://star.global/posts/generative-ai-in-creative-economy/

Star: star.global
Scott on LinkedIn: https://www.linkedin.com/in/tieman/ 

About Star:

Star is a global technology consulting firm that seamlessly integrates strategy, design and engineering as an end-to-end partner on its clients’ digital journeys. Star’s unique approach helps rapidly expanding startups and established enterprises reach their endgames while prioritizing empathy for the end-users, society, and the planet.

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Robin Lickliter, Chief Experience Officer, Sparks

On this episode of AW360 we’re pleased to welcome Robin Lickliter, Chief Experience Officer of Sparks. Ahead of the Cannes Lions festival, Robin discusses what to expect in Cannes, exciting new categories, and what she thinks people will be talking about both during the festival, and after the dust settles.

Sparks: wearesparks.com

Robin on LinkedIn: https://www.linkedin.com/in/robinlickliter/

Sparks Happiest Hour at Cannes:  https://www.thecmodinnerseries.com/

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