Author: Advertising Week

On this episode of AW360 we’re pleased to welcome Robin Lickliter, Chief Experience Officer of Sparks. Ahead of the Cannes Lions festival, Robin discusses what to expect in Cannes, exciting new categories, and what she thinks people will be talking about both during the festival, and after the dust settles.

Sparks: wearesparks.com

Robin on LinkedIn: https://www.linkedin.com/in/robinlickliter/

Sparks Happiest Hour at Cannes:  https://www.thecmodinnerseries.com/

Podcast: Play in new window | Download

Subscribe: RSS

On this episode of AW360 we speak with Allan Nicholson, Head of Advertsing Solutions at Harmonic Inc. Allan tells us how Harmonic is helping to innovate in the video monetization space, how AI has been an essential tool for quite some time, and what the future holds.

Podcast: Play in new window | Download

Subscribe: RSS

Today on AW360 we’re all about pop culture’s millions of fans as Jeremy Steinberg, Chief Revenue Officer at Fandom, joins to discuss the importance of the fan community, Fandom’s impressive and marketer and brand-friendly technologies, and of course, Call of Duty.

Podcast: Play in new window | Download

Subscribe: RSS

On this episode of AW360 we speak with Alex Song, CEO of Proxima. Alex walks us through all things artificial intelligence, including how AI is used to track customers, how it can assist with customer retention, and what the future holds.

Podcast: Play in new window | Download

Subscribe: RSS

Austin discusses how brands can incorporate cultural-relevance into their marketing strategies, how Doing Things identifies the social communities, and shares how advertisers can better leverage content and creator brands during a turbulent time in the digital media industry.

Podcast: Play in new window | Download

Subscribe: RSS

Today we welcome Nancy Reilly, Vice President, Consumer Research at 84.51˚. Nancy discusses 84.51˚’s new report on customer behavior and why survey data doesn’t always match real-world behavioral data.

Podcast: Play in new window | Download

Subscribe: RSS

Minou discusses how Paris / 11:11 Media has been able to keep Paris relevant over the last two decades, how she’s reaching Gen-Z, and 11:11’s platform-specific, data-driven approach to engage with audiences.

Podcast: Play in new window | Download

Subscribe: RSS

This week on AW360 we welcome Sarah Lent, President of Doremus+Co, a global leader in B2B marketing and communications. Sarah discusses how her Silicon Valley upbringing informs her role, how AI is impacting the industry overall, and offers predictions as to what challenges and opportunities are ahead.

Podcast: Play in new window | Download

Subscribe: RSS

On this episode of AW360 we speak with Christian Muche, CEO & Co-Founder Beyond Ordinary Events, Inc & POSSIBLE about the upcoming POSSIBLE event happening in Miami Beach, April 15-17 2024. Christian discusses what makes POSSIBLE different from other industry events, why Miami Beach is a perfect backdrop to POSSIBLE, and his learnings from his career in the event business.

Podcast: Play in new window | Download

Subscribe: RSS

On this episode we’re pleased to welcome Amit Seth, Global Head of Data and AI at The Weather Company. Amit discusses media and marketing evolution, what marketers should be leaning into in 2024, and how The Weather Company is poised to help.

Podcast: Play in new window | Download

Subscribe: RSS