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Posted on April 19, 2024April 18, 2024 by Advertising Week

Minou Clark, SVP of Digital, Paris Hilton’s 11:11 Media

Minou discusses how Paris / 11:11 Media has been able to keep Paris relevant over the last two decades, how she’s reaching Gen-Z, and 11:11’s platform-specific, data-driven approach to engage with audiences.

http://cdn.cascadiaaudio.com/AW360/aw360_s9e06_1111Media.mp3

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