On this final episode of AW360 for 2022 I speak with Peter Mason, CEO of Illuma. Peter walks me through the evolution of contextual targeting – from start keywords to dynamic, AI-driven behavioral signals that will help shape a post ID world.
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We should have titled this episode “The Art of the Rebrand” but it didn’t occur to me until after it was already recorded. In this episode of AW360 I speak with Michael Nevins, Chief Market Officer of Equativ. Michael shares his experience rebranding a large organization after several acquisitions, all of it during a global pandemic, and offers advice for others looking to rebrand themselves.
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On this episode the AW360 Podcast I speak with Tahira White, President and Co-Founder of creative marketing and production company 19th & Park. Tahira discusses her career beginnings as a multidisciplinary entrepreneur, her current work with 19th & Park, as well as her commitment to educating youth on the opportunities in the creative development and production space.
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On this episode of AW360 I speak with Brien Holman, Co-Founder and Chief Creative Officer of We Are Royale. Brien and I discuss the shift from passive media like television to active media, like gaming. Brien discusses his origins doing Flash animation back in the day, to present, creating amazing campaigns of all shapes and sizes for some of the biggest players in the active media space.
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On this episode of AW360 I speak with Gill Huber, Managing Partner at Oystercatchers. With the UK currently in economic recession, and the US expected to follow closely behind, Gill discusses the best method for brands and agencies to maintain a loyal consumer base and how brands can expect to plan for the future.
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On this episode of the AW360 podcast I speak with Geoffroy Martin, COO of Ogury.Geoffroy discusses his post-cookie vision, Ogury’s value proposition, and how the path forward is built around the idea of “personified advertising” and not “personalized advertising.”
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On this episode of the AW360 Podcast, recorded at Advertising Week New York 2022, I speak with Nathalia Rojas, CEO of Transcendent Mind Studios. Nathalia describes her early start in the world of entrepreneurship, her bowling alley – yes, she has her own bowling alley, as well as her food and filmmaking endeavors.
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On this episode the AW360 podcast, recorded at Advertising Week New York 2022, I speak with Chris Garbutt, CCO and Co-President of VIRTUE, part of Vice Media Group. Chris walks me through how VIRTUE has used creativity and innovation to solve real world problems – specifically empowering Ukrainians with the virtual preservation of culture by scanning digital renderings of architecture, statues and monuments using their mobile devices.
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On this episode of the AW360 podcast, recorded live at Advertising Week New York 2022, we speak with Franke Rodriguez, Partner and CEO at Anomaly. Franke and I discuss Anomaly’s fascinating internal agency incubator that encourages the entrepreneurial spirit and empowers the people at Anomaly to pursue their own big ideas.
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Today on the AW360 podcast I speak with Howie Kleinberg, President of award-winning digital and social marketing agency GLOW. Fresh from his session at Advertising Week New York, Howie discusses how he and GLOW work to make the Westminster Dog Show one of social media’s most popular annual events and how legacy brands can modernize their marketing in an authentic way.
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