Michael Nevins, Chief Marketing Officer, Equativ

We should have titled this episode “The Art of the Rebrand” but it didn’t occur to me until after it was already recorded. In this episode of AW360 I speak with Michael Nevins, Chief Market Officer of Equativ. Michael shares his experience rebranding a large organization after several acquisitions, all of it during a global pandemic, and offers advice for others looking to rebrand themselves.