Category: Season 6

Today on the AW360 Podcast we’re pleased to welcome Jeff Bander, Head of US at EyeSquare. EyeSquare provides research and intelligence for marketers to help inform and create more effective campaigns across platforms, with a particular focus on their proprietary eye-tracking and System 0 technologies.

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On this episode of the AW360 Podcast we speak with Michael Richards, Chief Growth Officer and alan. Agency. Michael discusses provoking the truth for B2B marketers, what B2B marketing could learn from the world of B2C, and why dull and tired B2B needs to evolve.

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On today’s episode of AW360 we feature Dan Malachowski, VP of Performance at Astound Commerce. Dan walks us through the recent integration between commerce technology and social platforms that promises to make shoppable social planning, buying, and optimization more seamless than ever.

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On today’s episode of AW360 we speak with Lonn Shulkin, CEO at BAM Strategy. Lonn discusses how BAM measures the impact of using empathy to market to consumers, the digitization of brands, the common challenges their clients are trying to overcome, and what he calls “careiosity.”

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The pandemic has dramatically changed how we live, work and shop and as a result, people have developed new needs, preferences, and values. Sam Budd, CEO and Founder of Buddy Media, walks us through how live, in-person events have changed to fit those needs and how brands should be thinking about live events again both now and in the future. I hope you enjoy this episode.

Chapters:

• 00:29 – 03:30 – Sam Budd, CEO and founder of Buddy Media, on how live events have changed since the pandemic
• 03:31 – 05:35 – Is there a renewed interest in live events?
• 05:36 – 07:16 – Why brands should care about live events
• 07:17 – 11:55 – The launch of Match Masters
• 11:55 – 15:32 – What is your view on the metaverse and its potential future?

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On today’s episode of the AW360 podcast we speak with Allan Tinkler, Head of Platform Business Development at Quantcast. Allan discusses the need for a better measurement model for advertisers, the many U-turns in the road to cookieless solutions, and the potential impact for independent publishing as some turn toward building their own walled gardens.

Chapters

• 00:29 – 02:20 – The role of platform business development at Quantcast
• 02:20 – 04:24 – Google’s decision to delay the removal of third party cookies
• 04:26 – 08:08 – What are the solutions they are working on at Quantcast?
• 08:08 – 11:06 – Why do we rely so heavily on cookies versus exploring new technologies?
• 11:06 – 13:42 – The walled garden approach to publishing
• 13:42 – 15:17 – How does a walled garden work?
• 15:17 – 20:38 – Do you think Google will transition fully away from cookies?

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This week on the AW360 podcast we speak with Seraj Bharwani, Chief Strategy Officer at AcuityAds. Seraj and I discuss the challenges advertisers face in the CTV market, consolidation in the programmatic ecosystem, and the constraints put on media transparency within all of these walled gardens. I hope you enjoy this episode.

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This week on the AW360 Podcast we speak with Kevin Rice, EVP at Bounteous, a digital marketing agency focused on creating transformative digital experiences. Kevin, former CMO at Hathway, discusses his new role, how Bounteous is changing the landscape for restaurants, and the new innovations we might expect to see down the road. I hope you enjoy this episode.

Chapters:

• 00:29 – 03:59 – Kevin Rice, EVP of Growth at Bounteous
• 04:00 – 07:23 – The challenges and opportunities of the restaurant industry
• 07:23 – 09:27 – The future
• 09:28 – 12:10 – Highlights of his award-winning work

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When most people think of media investment, either retail inventory or excess real estate come to mind, but that’s just scraping the surface of the possibilities. Gordon Zellner, CEO of Evergreen Trading walks us through Evergreen Trading’s unique position as a specialized media investment firm. I hope you enjoy this episode.

Chapters:

• 00:29 – 09:34 – What is Evergreen Trading?
• 09:34 – 13:57 – What types of brands benefit?
• 13:57 – 16:49 – How does it work?
• 16:49 – 21:01 – What inspired Gordon to start Evergreen Trading?

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Today’s guest on the AW360 podcast is Mike Sepso, CEO of Vindex. As a former executive at Activision, Mike has extremely interesting insights in gaming and esports, and discusses how brands can enter the live streaming world, as well as how best to solve the various roadblocks in the media buying process.

Chapters:

• 00:51 – 04:14 – Intro
• 04:14 – 08:15 – The current state of e-sports sponsorship revenue
• 08:15 – 11:06 – The history of Vindex
• 11:07 – 13:35 – Attention spans of gamers
• 13:36 – 19:37 – Fortnite, brand and audience
• 19:37 – 24:40 – Addressing brands fears of getting involved in the gaming industry
• 24:41 – 26:10 – Are you still playing games?

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