Category: Season 6

In this episode, we speak with Andrew Ward, President of Ampersand. On the heels of their rebrand announcement at Advertising Week New York 2019, Ampersand launched the AND platform the following month and has experienced incredible growth, reaching almost 42 million households in the US with over 3 billion hours of linear and streaming television inventory. Andrew discusses all of this and more.

Chapters:

• 00:29 – 02:27 – Andrew Ward on Ampersand’s rebranding
• 02:27 – 07:46 – How Ampersand combines the best of the best of digital and TV
• 07:47 – 09:49 – How does Ampersand deal with data from its distribution partners?
• 09:50 – 16:28 – How measurement works when it comes to local vs national TV markets
• 16:29 – 19:56 – What are the challenges ahead for the ad platform?

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On this episode we speak with Linda Ong and Sarah Unger of Cultique, a culture insights and strategy agency. Sarah and Linda discuss both why it’s dangerous to be over-reliant on data alone and how culture is informing every move for todays’ most enlightened brands.

Chapters:

• 00:29 – 02:37 – Why it’s dangerous to be overreliant on data alone
• 02:38 – 04:49 – Working within culture with brands
• 04:50 – 06:39 – On complementary data and cultural segmentation
• 06:39 – 12:18 – How do you tell brands what they need to do or not to do with culture
• 12:19 – 16:44 – How should companies deal with cultural issues like sexual harassment?
• 16:45 – 18:21 – How does Cultique see culture changing over the next 5 years?
• 18:21 – 20:39 – How data and culture play into the analysis of culture
• 20:39 – 21:52 – Digital wellbeing being a fundamental frontier

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In this episode, we speak with Phil Schraeder, CEO of GumGum. Phil discusses his leadership journey, his passion for diversity and inclusivity, and GumGum’s pioneering role in contextual advertising over the last decade and a half.

Chapters:

• 00:29 – 02:27 – GumGum CEO Phil Schraeder on his journey to becoming CEO
• 02:29 – 06:14 – GumGum’s philosophy on contextual advertising
• 06:15 – 10:04 – How does contextual advertising work?
• 10:05 – 12:29 – How do consumers feel about advertising?
• 12:29 – 16:43 – GumGum’s blueprint for the future of the digital ad industry
• 16:44 – 19:35 – The growth of GumGum over the past decade

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Esther Raphael, Chief Marketing Officer at media and technology company Intersection joins to discuss her leadership experience and weighs in on topics important to any business: specifically, the Great Resignation, retaining talent, and what she refers to as “the stay interview.”

Chapters:

• 00:28 – 04:32 – Esther Raphael on the great resignation crisis in the advertising industry
• 04:32 – 08:28 – Are stay interviews making a positive impact on corporate culture?
• 08:28 – 12:04 – What are the most common reasons for people changing jobs?
• 12:05 – 13:58 – Are we going back to full five day work weeks?
• 13:58 – 16:28 – Is the great resignation problem a uniquely American problem?
• 16:29 – 17:50 – What is Esther’s biggest takeaway for 2022?

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Activist, author, award-winning journalist Isha Sesay has dedicated her career to empowering and amplifying the voices of young women across Africa. In this episode of AW360, we speak with Isha about her path from CNN International to activism, the struggles of keeping issues in front of the public in our always-on world, and her new podcast, The Accidental Activist.

Chapters:

• 02:13 – 04:05 – How did she get into activism?

• 04:05 – 06:21 – Advice for someone looking to become an activist

• 06:22 – 11:42 – Is there more challenge with activism now than before with social media?

• 11:42 – 14:33 – Do you feel that the public is paying enough attention to global issues?

• 14:34 – 16:19 – What progress did you see while working at CNN?

• 16:19 – 19:53 – The Accidental Activist podcast

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This week, we’re talking with Steve Austen-Brown, Creative Director at experiential creative agency Avantgarde. Steve and I discuss how Avantgarde strives to create unforgettable moments, their work on the UK Pavilion at Expo Dubai, and how the metaverse and related technologies will feature in the experiences of tomorrow. I hope you enjoy this episode.

Chapters:

• 00:29 – 02:27 – Creating unforgettable moments for brands
• 02:28 – 04:56 – How has the experiences industry evolved over the years?
• 04:57 – 08:49 – The UK Pavilion
• 08:49 – 11:25 – When and why did you launch the pavilion at the Expo? What are the benefits of doing something like this?
• 11:25 – 14:20 – Where do you see storytelling going in the years to come?
• 14:20 – 17:07 – The Metaverse as an enhancement of real life

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This week on the AW360 Podcast, I speak with Maren Seitz of Analytic Partners. Maren and I discuss riding the waves of unstable consumer behavior, getting serious about privacy, the inevitability of media inflation, and purpose. I hope you enjoy this episode.

Chapters

• 03:49 – 05:42 – How to balance what’s useful versus what could be construed as creepy
• 05:43 – 07:57 – How do we get closer to consumers?
• 07:58 – 10:22 – Is it easier for brands who have superfans to ask for data?
• 10:23 – 13:31 – The Edelman Trust Barometer
• 13:32 – 17:45 – Do we look for alignment with our own values as a way of compensating for what we’re not getting out of politicians?
• 17:47 – 20:02 – Where do you see the industry in 5 years?

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This week on the AW360 Podcast, our guest is John Donahue of programmatic consultancy Up and to the Right. John discusses his reputation as ‘auction ninja,’ Up and to the Right’s approach to innovation, and the next paradigm of where advertising lives.

Chapters

• 00:29 – 03:45 – Up and to the Right CEO John Donoghue on the value of programmatic media
• 03:46 – 05:54 – How John got to be known as the auction ninja
• 05:55 – 08:46 – The rise of auction-based advertising
• 08:47 – 12:30 – What is Up and to the Right’s approach to innovation?
• 12:30 – 15:38 – How much are they looking forward to the next paradigm of where advertising lives?
• 15:38 – 19:13 – Best way to work with agencies and brands

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This week on the AW360 Podcast, my guest is James Smith, Managing Director at The Kite Factory. James and I discuss his leadership journey, inclusivity, and purpose for clients and audiences alike, and the heart, art, and science of media planning and buying.

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We can’t navigate a bold new future alone. Hear from industry experts on how they’re approaching the ever-evolving marketing landscape, and why a focus on customer centricity and relationships continue to be at the core of every strategy. Gain insight into how they’re connecting with audiences through technological change, and what lessons that can teach us as we collectively step towards the metaverse.

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