Today’s guest on the AW360 Podcast is David George, CEO of Pixability. David discusses why YouTube is so important for today’s advertisers, how the TV experience continues to evolve, and Pixability’s role as a leading Brand Safety and Suitability provider.
Chapters:
- 00:28 – 03:59 – Pixability CEO David George on why YouTube is so important for advertisers
- 04:00 – 05:35 – What is contextual targeting?
- 05:35 – 08:01 – How do you tackle such a large amount of content like that of YouTube?
- 08:01 – 13:21 – How do you leverage your technologies? What other platforms are you working with?
- 13:22 – 15:42 – How do you see the TV market evolving in the coming 5 years?
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