Michael Shearer, Senior Director of Digital Strategy and Innovation, Claravine

On this episode of AW360 we speak with Michael Shearer, Sr Director of Digital Strategy and Innovation at Claravine. Having worked in the digital industry for over 20 years, Michael has a unique perspective on the technical, the creative, and the analytical. Today he shares with us the benefits of streamlining the martech stack and how we could all use industry standards to work faster and more efficiently.