Author: Advertising Week

In this episode, we speak with Sam Shaw, Strategy Director at  Behavioral Insights Agency Canvas8. Sam discusses and demystifies the insights industry, and talks about why behavior and culture, not personal data, are the next big thing in marketing.

Chapters:

• 00:17 – 02:17 – Sam Shaw, strategy director at Canvas8
• 02:18 – 06:38 – What does insight really mean?
• 06:38 – 08:11 – Do you ever find that there are inexplicable behaviors that you then later find reason for?
• 08:12 – 10:01 – How has the events of the past two years impacted the insights industry?
• 10:02 – 11:49 – How Canvas8 works with global brands
• 11:50 – 17:00 – Do companies look too narrow at their own industry or their own direct competitors?
• 17:00 – 19:38 – How do you see behavior changing and marketing changing as a result of the next decade?

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Returning to the show this week is Jim Misener, Principal and President at 50,000 feet. We last featured Jim on the show just before the pandemic completely changed the world we live in so it was great to catch-up, discussing everything from creativity to brands doing social good and a whole lot more.

Chapters:

• 00:28 – 02:47 – Jim Meisner on 50,000 feet and what he does
• 02:47 – 09:40 – How 50,000feet works with some of the biggest brands in finance
• 09:40 – 12:26 – What is the strategy team’s focus?
• 12:27 – 15:34 – How often is the creative process repeatable?
• 15:34 – 19:54 – How has the pandemic impacted creativity and how has it impacted 50,000 feet?
• 19:54 – 21:38 – Advice for anyone trying to predict the future

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In this episode we speak with Jess Phillips, Founder and CEO of The Social Standard. Jess discusses the wide variety of social platforms available today, how brands can find the right influencer fit, and the promise and potentially exciting future of the metaverse. I hope you enjoy this episode.

Chapters:

• 00:29 – 02:45 – The Social Standard’s Jess Phillips on how brands can find the right influencer fit
• 02:45 – 07:51 – How did she get started in the social media space?
• 07:52 – 10:47 – How do you steer brands towards certain platforms?
• 10:48 – 14:54 – How do they steer brands towards those types of influencers that work best for them?
• 14:54 – 16:37 – How do you feel about the metaverse?
• 16:37 – 19:12 – Is the metaverse going to be accessible to creators?

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In this episode, we speak with Andrew Ward, President of Ampersand. On the heels of their rebrand announcement at Advertising Week New York 2019, Ampersand launched the AND platform the following month and has experienced incredible growth, reaching almost 42 million households in the US with over 3 billion hours of linear and streaming television inventory. Andrew discusses all of this and more.

Chapters:

• 00:29 – 02:27 – Andrew Ward on Ampersand’s rebranding
• 02:27 – 07:46 – How Ampersand combines the best of the best of digital and TV
• 07:47 – 09:49 – How does Ampersand deal with data from its distribution partners?
• 09:50 – 16:28 – How measurement works when it comes to local vs national TV markets
• 16:29 – 19:56 – What are the challenges ahead for the ad platform?

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On this episode we speak with Linda Ong and Sarah Unger of Cultique, a culture insights and strategy agency. Sarah and Linda discuss both why it’s dangerous to be over-reliant on data alone and how culture is informing every move for todays’ most enlightened brands.

Chapters:

• 00:29 – 02:37 – Why it’s dangerous to be overreliant on data alone
• 02:38 – 04:49 – Working within culture with brands
• 04:50 – 06:39 – On complementary data and cultural segmentation
• 06:39 – 12:18 – How do you tell brands what they need to do or not to do with culture
• 12:19 – 16:44 – How should companies deal with cultural issues like sexual harassment?
• 16:45 – 18:21 – How does Cultique see culture changing over the next 5 years?
• 18:21 – 20:39 – How data and culture play into the analysis of culture
• 20:39 – 21:52 – Digital wellbeing being a fundamental frontier

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In this episode, we speak with Phil Schraeder, CEO of GumGum. Phil discusses his leadership journey, his passion for diversity and inclusivity, and GumGum’s pioneering role in contextual advertising over the last decade and a half.

Chapters:

• 00:29 – 02:27 – GumGum CEO Phil Schraeder on his journey to becoming CEO
• 02:29 – 06:14 – GumGum’s philosophy on contextual advertising
• 06:15 – 10:04 – How does contextual advertising work?
• 10:05 – 12:29 – How do consumers feel about advertising?
• 12:29 – 16:43 – GumGum’s blueprint for the future of the digital ad industry
• 16:44 – 19:35 – The growth of GumGum over the past decade

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Esther Raphael, Chief Marketing Officer at media and technology company Intersection joins to discuss her leadership experience and weighs in on topics important to any business: specifically, the Great Resignation, retaining talent, and what she refers to as “the stay interview.”

Chapters:

• 00:28 – 04:32 – Esther Raphael on the great resignation crisis in the advertising industry
• 04:32 – 08:28 – Are stay interviews making a positive impact on corporate culture?
• 08:28 – 12:04 – What are the most common reasons for people changing jobs?
• 12:05 – 13:58 – Are we going back to full five day work weeks?
• 13:58 – 16:28 – Is the great resignation problem a uniquely American problem?
• 16:29 – 17:50 – What is Esther’s biggest takeaway for 2022?

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Activist, author, award-winning journalist Isha Sesay has dedicated her career to empowering and amplifying the voices of young women across Africa. In this episode of AW360, we speak with Isha about her path from CNN International to activism, the struggles of keeping issues in front of the public in our always-on world, and her new podcast, The Accidental Activist.

Chapters:

• 02:13 – 04:05 – How did she get into activism?

• 04:05 – 06:21 – Advice for someone looking to become an activist

• 06:22 – 11:42 – Is there more challenge with activism now than before with social media?

• 11:42 – 14:33 – Do you feel that the public is paying enough attention to global issues?

• 14:34 – 16:19 – What progress did you see while working at CNN?

• 16:19 – 19:53 – The Accidental Activist podcast

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This week, we’re talking with Steve Austen-Brown, Creative Director at experiential creative agency Avantgarde. Steve and I discuss how Avantgarde strives to create unforgettable moments, their work on the UK Pavilion at Expo Dubai, and how the metaverse and related technologies will feature in the experiences of tomorrow. I hope you enjoy this episode.

Chapters:

• 00:29 – 02:27 – Creating unforgettable moments for brands
• 02:28 – 04:56 – How has the experiences industry evolved over the years?
• 04:57 – 08:49 – The UK Pavilion
• 08:49 – 11:25 – When and why did you launch the pavilion at the Expo? What are the benefits of doing something like this?
• 11:25 – 14:20 – Where do you see storytelling going in the years to come?
• 14:20 – 17:07 – The Metaverse as an enhancement of real life

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This week on the AW360 Podcast, I speak with Maren Seitz of Analytic Partners. Maren and I discuss riding the waves of unstable consumer behavior, getting serious about privacy, the inevitability of media inflation, and purpose. I hope you enjoy this episode.

Chapters

• 03:49 – 05:42 – How to balance what’s useful versus what could be construed as creepy
• 05:43 – 07:57 – How do we get closer to consumers?
• 07:58 – 10:22 – Is it easier for brands who have superfans to ask for data?
• 10:23 – 13:31 – The Edelman Trust Barometer
• 13:32 – 17:45 – Do we look for alignment with our own values as a way of compensating for what we’re not getting out of politicians?
• 17:47 – 20:02 – Where do you see the industry in 5 years?

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