Jenny Sagström, CEO and Founder, Sköna

On this episode of the AW360 podcast we speak with Jenny Sagstrom, CEO and Founder of B2B creative agency Skona. Jenny and I discuss Skona’s distrinctly Swedish perspective on advertising and creative, the challenges posed by working during the pandemic, and how Skona works to help those in San Francisco area, challenged with hunger and homelessness during the holidays.

AWForward: Focus on People

A special episode with Facebook

Adapting to the evolving ads ecosystem with Creative that brings people into focus.

As we know by now, the digital ads ecosystem is going through significant changes, driven by the topic of consumer privacy. These changes are having major implications on the visibility of a lot of customer activity, reducing advertisers’ ability to deliver personalized messaging for performance campaigns. How can advertisers navigate an ever-changing ads ecosystem with decreased visibility, while respecting people’s privacy choices? It may seem surprising, but Creative is one of the greatest tools an advertiser has in navigating the evolving ads ecosystem. Learn how people first creative can help you thrive in any iteration of the digital ads ecosystem.

Julian Jacobs and David Anderson, UTA Marketing

Today’s guests are Julian Jacobs and David Anderson, co-heads of UTA Marketing. UTA of course is United Talent Agency, the 30 year old talent agency that represents the who’s who in film, music, video games, the arts, and much more.UTA Marketing is the corporate advisory and brand marketing division who works with leading global brands across industries including Delta Air Lines, General Motors, Google, LinkedIn, among many others. Julian and David give an extremely compelling glimpse into the advantages a dedicated marketing division bring to their clients.